Digital Transformation for teams that are not digital-first, yet.

Rahul Avasthy
5 min readJul 28, 2021

Digital Transformation helps you think value, not profit. Yes, it’s important to focus on creating a new digital business that increases customer willingness to pay more for a product or a service, because if you can find a way to improve a product or service you can increase willingness to pay, this is where you start thinking of new business models, and hence there is a lot of attention towards the commercial and revenue-generating teams, however, it’s imperative to understand Support teams provide valuable “moments that matter” in the

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Rahul Avasthy

Lead Digital Transformation & Experience | MBA | MarTech | DesignThink | DesOps | Healthcare | Strategy| CX | UX