Rahul Avasthy (Digitalist)

Digital disruptions are tearing up the rule books, and no industry including healthcare is immune. In response, firms must take a different approach to digital strategy, embedding digital capabilities into the heart of their business, rather than treating digital touchpoints as peripheral add-ons. They must become lean, agile, and digitally savvy. For many firms, this means a fundamental transformation of their culture, their organizational structures, their technology platforms, and their approach to measuring success.

TO SUCCCED WE NEED TO CONNECT
WITH HCP AND PATIENT’S
HEAD AND HEART

We need to think how to

MAKE CONTENT BETTER
VS
MAKE BETTER CONTENT

We need to think how to

MAKE CONTENT HCP WANT
VS
MAKE HCP WANT CONTENT

Agree? do share in your thoughts,this is just a beginning.

P.S > HCP : Health Care Practitioner